Kelly O’Rourke

Comfortable, versatile garments for independent freedom lovers with a conscientious love of craftsmanship, beauty and the finer things in life…

 

Kelly O’Rourke

The focus of the Kelly O’Rourke site was to successfully launch her first collection with visually dynamic, minimalist, clean aesthetic that showcases the eponymous collection from this talented designer all whilst providing an effortless e-commerce experience for customers.

Working on this site as part of the Morris Global Consulting team, we wished to introduce Kelly to the Irish market and capture the attention of the tastemakers in the industry, positioning the brand as a staple in sustainable Irish Design.

 

Using Irish Linen, Kelly’s designs embody feminine energy and demonstrate the soft and delicate as powerful. Ethical production is close to their hearts and their clothing is made with natural, soft fabrics with sustainability in mind.

 
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Natassia D'Souza